California School Employees Association
​BRANDING: DESIGN RESOURCES
As a Senior Design Coordinator, I play a key role in ensuring the organization consistently stays on brand. I actively create materials that promote awareness of branding guidelines among members and staff. These include a comprehensive brand guidelines document, print templates, Zoom backgrounds, and PowerPoint templates, all designed to maintain a unified and professional identity across all platforms and communications.
Brand Guidelines:
The brand guidelines I developed provide a clear framework for maintaining the organization's visual identity. They include detailed instructions on proper logo usage, a curated color palette with corresponding HEX, RGB, and CMYK codes, typography standards for consistent font use across all materials, and a cohesive set of icons designed to align with the brand's aesthetic. These elements ensure a unified and professional presentation across all platforms.
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Print Templates:
I designed a collection of CSEA-branded templates, featuring cohesive brand elements for flyers, newsletters, and more. These templates are available for members to download and use, ensuring a consistent and professional visual identity across all materials.
PowerPoint Templates :
I designed a CSEA-branded PowerPoint deck featuring a variety of master slides that provide members with versatile layout options for their presentations. The template includes both light and dark modes, allowing users to tailor their slides to different styles and audiences while maintaining a cohesive and professional brand identity.
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Zoom Backgrounds:
I designed a collection of unique Zoom backgrounds tailored for both members and staff within the organization. These backgrounds are crafted to enhance virtual experiences during trainings, presentations, and professional events. Each design incorporates the organization’s branding, ensuring a cohesive and professional look while catering to diverse themes and purposes.
